New York City, NY·
1,000+ Photos Captured. 1,000+ Emails & Phone Numbers Collected. 27 Hours Over 3 Days
TikTok Shop turned Grand Central Terminal in New York City into the Holiday Emporium by TikTok, a holiday pop-up built to put its shop partners in front of the thousands of commuters and shoppers moving through the terminal each day. The Danger Booth ran a Prism Portrait Booth, a physical kaleidoscope filter mounted in front of the lens for a supernatural effect no phone camera could fake. Over three days and 27 hours on-site, the booth captured 1,000+ photos and collected an email or phone number from every guest who stepped up for post-event marketing campaigns. Holiday cheer was delivered and he line never stopped!
