When tasked to plan an annual auction, gala, or fundraising night, charities and non-profits will realize quickly that the costs can add up. In addition to food and libations, hosts are increasingly pressed to add additional entertainment and activities to set their special event apart. It is at this point, when we often get inquiries for photo booth rental.
But what do you do when you're a charity or non-profit with a limited budget and can't afford a photo booth rental for your event?
Well, you secure a Corporate Sponsor.
Rather than thinking of a photo booth simply as entertainment at your charity event, your photo booth rental can serve a duel purpose and act as a vehicle for branding, promotion, and marketing for a Corporate Sponsor.
Below are three ways your Corporate Sponsor can market themselves with a photo booth at your next charity event.
1. Every guest walks away with a print out with your Corporate Sponsor's logo on it.
Business cards, flyers, and event programs end up crumpled in purses and tossed in wastebaskets almost immediately after any charity event. The lifespan on a photo booth print is significantly longer because it is a uniquely personal item to the owner. Are your guests going to come home and stick the charity event's program up on their fridge? Probably not...but they might stick up a sweet photo with their significant other which just happens to be branded with your Corporate Sponsor's logo.
2. Every photo has your Corporate Sponsor's logo in the backdrop.
A step-and-repeat backdrop is the easiest way to get your Corporate Sponsor excited about contributing to your charity event's photo booth rental. All they need to do is submit their logo and BOOM -- it's now inseparable from several hundred images generated via photo booth at your event. Again, these are images that are set as Facebook profile photos, posted on Instagram, and e-mailed to family which means infinite visibility for your Corporate Sponsor.
3. Every photo shared socially at the event can include your Corporate Sponsor's logo, @handle, and #hashtags.
Once you find a Corporate Sponsor, you can use a photo booth's powerful social sharing capability to attach any social media handles or relevant hashtags to the uploads. If growing on social media is a priority to your corporate sponsor, this is a great way to help them achieve that marketing goal.
BONUS: Associate your Corporate Sponsor with your Charity event's special guest!
At many charity events guests of honor, celebrities, or important community members will be in attendance. If that VIP gets in a photo booth that is branded with your Corporate Sponsor, they will have something neat and notable to share in their newsletters, on their Facebook pages, and in their communities.