3 Ways an Open Air Photo Booth Will Improve Your Event Marketing Strategy

Event Marketing Photo Booth | Experience Marketing Photo Booth | Trade Show Marketing Photo Booth

Visual content makes up 93% of all human communication, so it makes sense that a photo booth would resonate well with large crowds. Whether it's a trade show, conference, or product launch party - an open air photo booth can help event marketers with lead generation, relationship building, and brand awareness.

Increase Guest Involvement

When event planning at a large scale, details are meticulously and rigorously planned out months in advance, but the detail event marketers often neglect is "What will the guests DO?" Trade show attendees wander for 8.3 hours a day on average and banking on music to keep a crowd entertained simply isn't going to cut it anymore. An open air photo booth not only attracts guests, but also acts as the perfect icebreaker to engage them. Additionally, photo booths designed for large scale event marketing support lead generation by including the option to require e-mail addresses before or after each use.

Build Brand Community with Social Engagement

Taking the photo only has to be the beginning. Event marketers can increase social engagement by allowing guests to instantly share their photos via a variety of channels. A best practice is to set your photo booth social sharing to include pre-set text, such as the event or brand hashtag, to better track the ROI of your photo booth campaign post-event. Photos posted to Facebook generate 55% more likes than the average post, so there is large opportunity for a ripple effect in awareness for your online community with photo booth social sharing.

Generate Print Collateral On-Site

It wouldn't be a photo booth if you didn't get at print out! Luckily, we've evolved from the black-and-white strip days of yore and prints can do much more than hang on your fridge. Print templates are now made to be totally customizable and technology allows for delivery in under 20 seconds. That saves your attendees from awkwardly waiting around, or worse - walking away without their branded print. In addition to the event or company logo, event marketers can include a link that will direct guests to a landing page for measurable event-based lead generation. 

Event Marketing Photo Booth | Experience Marketing Photo Booth | Trade Show Marketing Photo Booth
Event Marketing Photo Booth | Experience Marketing Photo Booth | Trade Show Marketing Photo Booth

Look no further than The Danger Booth for your next event or experiential marketing campaign!
We offer social sharing, on-site prints, additional branding opportunities, and tons and tons of fun!

Event Marketing Photo Booth | Experience Marketing Photo Booth | Trade Show Marketing Photo Booth

Death of The Box: Why You Should Choose an Open Air Photo Booth Rental (Part 2)

We're back with part 2 and more reasons why you should choose an open air photo booth rental for your next event. in Part 1 we discussed the benefits of photo quality, the opportunity to fit more guests in the frame, the importance of a digital gallery, and the unlimited creativity you get from choosing difference props and using a custom backdrop! It doesn't stop there folks, here are five more reasons why an open air photo booth rental outpaces the traditional cramped black box style. 

Attendant Included

At an event, an on-site attendant can be one of your greatest assets to keep everything running smoothly. This person will do everything from quickly fixing tech issues, to keeping the line organized, to making sure guests are behaving an being reminded their photos are going on the internet. Most open air photo booth companies include an attendant with their rental packages. 

Our Danger Booth Attendant, Ally

Our Danger Booth Attendant, Ally

Our Danger Booth Attendant, Michael

Our Danger Booth Attendant, Michael

On-Site Sharing

Many open air photo booth companies have the option to share photos on-site through social networks like Facebook and Twitter or via email. This is a great benefit if you are curating the conversation about your event via hashtag or if you want to get your photos into the hands of your guests as soon as possible. One thing to keep in mind is this service requires a strong and secure WI-FI connection from your venue or allowing the photo booth rental company to bring their own hotspot. 

Open Air Photo Booth Rental
Open Air Photo Booth Rental

Compact Set Up

Open-air photo booths are often packed down into one or two cases and require only a single attendant to assemble. As a client, this means the process of set up and break down is minimally interruptive to your event. Additionally, open air photo booths are flexible for the space allotted and distance to backdrop, camera zoom, and booth height are all aspects that can often be adjusted. 

Going Beyond the Strip

Open Air Photo Booth Rental | Print Template

Open air photo booth rentals often have the option for on-site prints that typically pop out in a matter of seconds. In a world where we expect everything instantly, this is a serious upgrade to waiting for your black and white strip to spit out after several minutes. While many open air photo booth companies can print strips, printing technology has advanced to allow for more customized template structures. You can include custom images, text, or brand prints with your logo. Many photo booth companies will give you a blank template and allow you to really do whatever you want! 

Unlimited Do-Overs

You weren't looking. You blinked. Someone tried to jump in at the last second and ruined your picture. We know it happens. That's why open air photo booths are built for unlimited do-overs. Since everything is digital rather than film, feel no guilt in taking as many photos as you want! 

Open Air Photo Booth Rental | The Danger Booth

So there you have it, five more awesome reasons to think outside the box (pun intended) at your next event!

Click to refresh your memory and see part 1!

The Danger Booth | Boston Photo Booth

Death of The Box: Why You Should Choose an Open Air Photo Booth Rental (Part 1)

Say the words "photo booth" and you'll almost surely draw up a feeling of nostalgia. Maybe it's you and your middle school sweetheart pushing aside curtains, squishing into a tiny booth at the mall, grabbing that singular strip, and later sticking it to your mirror to swoon over. Maybe its you a friend at the movie theater arcade cramming into the enclosed box and spending less time taking photos and more time arguing over who has to go home with the one where you both aren't ready for the flash. Maybe it's at a quirky college bar where you spend the last five dollars in your wallet to attempt to fit as many faces as possible into a frame that's built for two. Yes, the black box has reigned over your candid memories for some time now. 

Here's the thing though, we've evolved. What we love about photo booths, the candid silliness, the intimacy, the instant gratification, is no longer pragmatic in it's current box form for the events in which we want to encourage these feelings. The open air photo booth was born from the idea of taking what we love about photo booths and making it work for modern events. They are built for inclusion, for do-overs, and for endless customization. The future is here and below are five awesome reasons why you should consider an open air photo booth rental for your next event. 

Professional Photo Quality

Some assume that photo quality is directly related to the quality of the camera, but that is only partly correct. From a quality perspective, the true strength of an open air photo booth is actually lighting. Open air photo booths mimic a professional lighting set up with the ability to adjust intensity based on environment  and angle downward, rather than straight on, at the face. The result is a smooth, magazine style look that stands far and above the alternatives.

Open Air Photo Booth Rental | The Danger Booth
Open Air Photo Booth Rental | The Danger Booth

The More The Merrier

Modern events like a wedding or corporate party center around the idea of getting everyone involved so, the idea of sending two or at most three people to close themselves off in a tiny space doesn't quite align. Photos taken in open air photo booths can fit more than a dozen people at a time which allows for better group shots and more overall involvement from your crowd. Because there's not a curtain, spectators see what's going on and get inspired to jump in and try it for themselves!

Mariachi Photo Booth | The Danger Booth
Holiday Photo Booth | The Danger Booth

Digital Galleries

In the past, photo booths were built for independent engagements. With the rise of event based photo booths - the primary client has evolved to be the coordinator of the event and not the individual. The new primary client,  whether it be a bride and groom or an event planner, etc., is interested in a full gallery of images that encompass each guest's singular engagement. Open air photo booths are uniquely equipped to provide a digital gallery of high-resolution images post event with the opportunity for further interaction. The existence of a gallery is a fundamental difference in the reason for being when comparing box-style and open air photo booths. 


Props are one of the most adored parts of using a photo booth. Since guests stand rather than sit in an open air photo booth, there is tons of opportunity to fill the space with everything from wearing masks, to costumes, to bringing in full-size cardboard cut-outs. The list really does go on forever and it is highly encouraged to put your own mark on the event with your own unique props. 

Custom Photo Booth Props | The Danger Booth
Custom Open Air Photo Booth Props | The Danger Booth

Custom Backdrop

With an open air photo booth, you can create a custom backdrop which your guests will stand in front of. A few pro-tips are as follows. For a wedding or party, find a textured shower curtain that matches your event's theme. For a corporate or branded event, get a step-and-repeat printed on a fabric, rather than vinyl, for no reflection. 

Custom Photo Booth Backdrop | The Danger Booth
Custom Photo Booth Backdrop | The Danger Booth

So there you have it, five awesome reasons to think outside the box (pun intended) at your next event. Stay tuned for next week when we post five more reasons for choosing open air! 

Click here to head over to Part 2!