Using Social Sharing to Increase Brand Visibility with an Open Air Photo Booth

Smiling faces captured in an open air photo booth will go on to be new Facebook profile pictures, Twitter Avatars, LinkedIn Head shots, and Instagram posts. They'll be in albums, timeline photos, and tweets - which is all great news for you if your brand is attached. Guests who have the ability to instantly share on-site are much more likely to share images than those guests who must find a gallery post-event. To get the most brand visibility for your conference, launch party, or meet-up,  follow these best practices:

Using Social Sharing to Increase Brand Visbility with an Open Air Photo Booth

1. Have a Reliable Internet Connection
Social sharing is key for brand visibility, but it won't matter if your internet connection is acting like a 1996 AOL dial up. If guests have to wait even 10 minutes to share their images, the rate of sharing drops drastically. In the words of one of our favorite Youtube videos - "Ain't nobody got time for that." We all want instant gratification. In the best case scenario, you'll have a wifi connection that blocks anyone besides the photo booth from joining. You can also use mobile tethering or a dedicated hotspot to ensure reliability. In some cases, the photo booth company will build this into their social sharing rate. 

2. Use a Custom Overlay with a Centered Logo
We most commonly think about a photo overlay as a watermark in the corner of an image; however, this is a huge missed opportunity for your brand visibility. Over 70 million images are shared on Instagram every day  (Instagram)  and these images are all cropped to square! That means that your logo in the corner will be cut off. To avoid that, design a social overlay with instagram in mind keeping your branding in the center. 

 

3. Auto-attach a Hashtag with Twitter Shares
Many times photo booth social sharing  will allow you to auto-attach a hashtag, text, or Twitter handle with your guest's uploads. For some more advanced marketers, you can take this one step further by entering a landing page URL as the default upload text. This way, when anyone converts on that landing page you can actually attribute your open air photo booth rental as a tactic in a broader lead generation strategy. 

4. Use a custom branded backdrop
Your guests can choose to post to social media without your recommended hashtag or download the image from the gallery without any branded overlay, but one thing they cannot do is change the actual background of the image. Custom step-and-repeats or branded backdrops are a great way to show-case your brand or event sponsors and continue to create exposure as these photos are uploaded and shared. 

Using Social Sharing to Increase Brand Visbility with an Open Air Photo Booth Rental
Using Social Sharing to Increase Brand Visbility with an Open Air Photo Booth Rental
Using Social Sharing to Increase Brand Visbility with an Open Air Photo Booth Rental
Using Social Sharing to Increase Brand Visbility with an Open Air Photo Booth Rental

The Danger Booth is the Best Photo Booth in Boston!!

Photo Booth Rental Boston | Best Photo Booth Boston | The Danger Booth

We are so incredibly proud and humbled that The Danger Booth swept the Photo Booth Category for BOTH The Improper Bostonian's Boston's Best awards AND Boston Magazine's Best of Boston awards!!! A big THANK YOU to everyone who has ever gotten dangerous with us in our open air photo booth. We work hard every day to make sure your events are killer and that you're giving all your friends major FOMO! Thank you thank you thank you again! xoxo - The Danger Booth

Best Photo Booth | Best Boston Photo Booth | Photo Booth Rental Boston | The Danger Booth
Photo Booth Rental Boston | Best Photo Booth Boston | The Danger Booth

Cambria + Ross Wedding | Photo Booth Rental Boston

Oh boy! Cambria and Ross's wedding photo booth was one of the most stunning set-ups we've done so far. Of course, we expect nothing less when it is designed by the incredible Lauren Wells Events and adorned with flowers by the talented Pollen Floral Design. The photo booth backdrop was a canvas hand-stamped with gold paint. They couldn't forget tons and tons of confetti (one of our favorite photo booth props) and of course their dog Ollie! If you're thinking about making your pet head into a photo booth prop - check out this guide we created here.  We had a blast with Cambria + Ross's guests who were jumping in and out of the photo booth from the dance floor all night! Congrats guys! 

Photo Booth Rental Boston | The Danger Booth
Photo Booth Rental Boston | The Danger Booth
Photo Booth Rental Boston | The Danger Booth
Photo Booth Rental Boston | The Danger Booth
Photo Booth Rental Boston | The Danger Booth
Photo Booth Rental Boston | The Danger Booth